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Local SEO is a SEO strategy used to rank local businesses like restaurants on Google.
By implementing a local SEO strategy, you can position your restaurant as a top search result for potential customers.
Local SEO for restaurants is primarily motivated by top local search results on Google and Facebook.
Research shows that there are over one billion restaurant searches per month on Google.
If implemented correctly, it increases your chances of being discovered by potential clients while they search for the local restaurants or cafes.
1. Plan your keyword strategy
A keyword strategy refers to using keywords in your restaurant and advertising campaigns to attract your target audience. It is the overall approach that will can help you identify the keywords to target as well as support your larger SEO strategy.
To develop a keyword strategy, you need the following:
- Understand the business and create relevant topics
- Create keyword ideas from the above topics
- Analyse marketing trends
- Monitor competitor keyword rankings
- Check for keyword relevance, authority, and volume, all in respect to the business
- Check keyword related search terms
2. Optimize the website and its content for Local SEO
Adding the same, standard company information to all restaurant directories, restaurants review sites, and social media platforms is important to optimize your website.
3. Link Building
Other websites linking to your restaurant’s website acts as a signal to Google that your website has authority on whatever topic you are linking to. Your site will appear in more searches for your target keywords if you have links from reputable sites.
4. Upload high quality images
High quality images of the products on your menu is a great way to improve your local SEO and attract customers. If your food looks good, people will want to come.
5. Continuous monitoring of results
If you’re investing in your SEO strategy, you want to know what is working, what isn’t, and what is producing the greatest return on investment (ROI). Measure visibility, engagement, and conversion metrics as thoroughly as possible.
We want to see your restaurant on Google!
