The purpose of local Search Engine Optimization (SEO) is to make your business more visible in Google search results for local searches. Google will not be able to find you without it. Our SEO specialist has given us some tips on how to improve your local SEO.
1. Google My Business
The easiest, yet most effective, way to be found on Google is by creating a Google Business Profile. Google My Business is a free way to market your business. You can include information about the industry of your business, working hours or opening hours, your website, email address, pictures, and videos, among many other details. This will enhance your credibility since you can personalize your profile. If you provide Google with as much information as possible about your business, you are more likely to appear in local search results and Google Maps.
2. Encourage Customers to Write a Review
Positive reviews from your customers will increase visibility for your business and increase the chances that potential customers will visit your location. When making a purchasing decision, many people read comments and reviews. Your company’s Google My Business page has a review system for people to leave feedback. If you receive reviews, it is important to respond and interact with them, no matter how positive or negative they are.
3. Relevant Keywords
Be sure your keywords are relevant to your products and services. Ensure your website describes your products and services in a way that reflects what people are looking for in your area when searching online.
4. Local Citations and Listings
Your position in search results can be significantly improved by submitting your site to local listings and directories. It may still be possible for you to get visibility for your company via search results from other websites, even if you’re struggling to secure a high ranking for your website. Make sure that your business’ contact information is entered consistently in any online directories, it needs to always be the same way.
If you follow these tips, you should be able to appear on Google search results. Contact us if you would like to learn more! Our SEO specialist is always ready to help.