Frames

Frames was well-known among its core Qatari audience as a luxury eyewear destination. The brand had an existing social presence, but it lacked clear strategy, visual consistency, and alignment with commercial goals.

The focus was to attract the right audience, strengthen premium positioning, and drive revenue through more structured and targeted content.

Scope of Work

Strategy & ConsultingSocial Media ManagementContent Production

Key Results

Driving measurable commercial growth through editorial content and performance campaigns.

+43%Online Store Revenue

+5%Organic Sales Growth

2 posts per weekPublishing Rhythm

Meta & SnapchatAdvertising Channels

Content Production

Every piece of content was built to reflect Frames' luxury positioning — from editorial photography to product close-ups — maintaining visual consistency and premium quality across all platforms.

Reel 01Lifestyle editorial

Reel 01

Lifestyle editorial

Editorial video production showcasing models wearing the eyewear in lifestyle settings.

Creative Visuals

Selected campaign visuals and foundational assets that established Frames' visual identity across digital and physical touchpoints.

Clements Interiors

Structured social media strategy and content production for a leading B2B interior design and fit-out company — elevating project visibility, team culture, and brand authority across Qatar and KSA.

Beat Fitness Studio

Full brand identity development, social media management, and content production for an outdoor fitness studio in Qatar — building a community brand from zero to 817 followers and 520K+ views in seven months.