Al Karawan 1989

Al Karawan 1989 is a heritage dining experience rooted in Egyptian and Middle Eastern tradition, inspired by the golden age of Arabic music. Warm, homemade, and culturally rich but struggling to connect with a younger audience in Qatar.

We took that heritage and gave it a modern voice, one that resonated across generations and turned a hidden gem into a thriving digital presence.

Al Karawan plated meal composition with Egyptian references

Scope of Work

Brand RefreshCreative StrategyContent ProductionSocial Media

Key Results

Al Karawan’s Qatar presence grew in visibility, engagement and brand consistency.

3,322Followers Gained

4,307,734Views

88,606Interactions

Brand Identity

The visual language of Al Karawan bridges its rich heritage with a modern digital appeal. A refreshed identity that respects the golden age of Arabic music and Egyptian tradition.

Brand Mockups

The refreshed Al Karawan identity applied across various touchpoints, creating a consistent and premium feel from packaging to physical collateral.

Content Production

Every shot was crafted to make the food speak for itself — authentic dishes presented with warmth, color, and the cultural richness that defines Al Karawan.

Creative Visuals

A visual identity built on culture. Food photography, Arabic typography, and heritage details combined to bring Al Karawan's story to life across every post.

GWC Logistics

Social media management across Instagram, Facebook, LinkedIn, X, and YouTube, including full content production and marketing strategy development — repositioning GWC as a full-service logistics solutions provider.

Clements Interiors

Structured social media strategy and content production for a leading B2B interior design and fit-out company — elevating project visibility, team culture, and brand authority across Qatar and KSA.